The Challenge

Aditya Birla Money was looking for a solution that can deliver a good appropriate experience accumulating information from many data sources. It could be from the device customers are carrying, the local context of devices and sensors around them and the historical context of their preferences. Gathering this data is a key challenge because it will be stored on various customer records of multiple banking systems to which app will need to connect then organize & categorize customer spending data on mobile.

Solution Features

Account aggregation
Fun and effortless financial management
Highly accurate categorization
Sophisticated budgeting system
Financial fitness and life goals
My wallet & expense manager
Watch list and investment tracker

Benefits

Customer acquisition cost reduced with mobile application
Speed and convenience of voice and touch: Trading from your mobile phone using speech, touch and tap
Market data on the move: Top gainers and losers, index charts and quotes available helped increase more traction
Real time market watch: Helps customers stay informed from anywhere on real time stock prices
Secure transactions: Enhanced security with twin password protection