July 2016 -

July 2016 -

Fun @ Work – The Kabali Day

Posted by | blog | No Comments

As the week began, the Kabali fever started to spread like wildfire on the work floor. If you are wondering what Kabali is… it’s a newly released movie of Superstar Rajinikanth. The key symptoms of the fever are as follows:

  • Randomly uttering “Neruppu Da”, “Kabali Da” and other Rajini dialogues out of the blue.
  • If you ask them “How are you?”, they would answer “Magizchi”
  • Put their coolers on similar to Rajini’s Style
  • Looking out for FDFS (First Day First Show) tickets, yes, the same thing you call as a premiere show.

As the movie release date drew near, the fever was bad and only seemed to be getting worse. In the midst of all this chaos, on a fine day, there came a mail from our beloved Ramesh Chari (a.k.a Corpo), Head – Corporate Finance & Account which put a huge smile on all our faces. I think Corpo secretly found the cure for the fever. Yes, all that mail said was, Market Simplified has booked tickets for all its 170+ employees for a First Day Show (FDS) on July 22nd, 2016 and to plan our work accordingly. That mail just turned the fever into madness and our design team quickly made a poster on it too. It would be a great fault on me if I fail to mention Muthu Kumar from our design team. In spite of a huge demand for the first day tickets, he somehow managed to get tickets booked for all of us. So, big thanks to him on behalf of all MSFers.

Madness Logo By : Thangapandian Poster By : Ramesh

Madness Logo By : Thangapandian
Poster By : Ramesh

 

The waiting made the 2 days feel much longer than they actually were. When Kabali Day finally arrived, the whole office seemed prepared to hit the theatre. A few of the ardent fans even wore customized Kabali t-shirts.

The screams of excitement were heard well before we were even let into the theatre. Once the movie started, the fun followed along. Once the dotted superstar logo was on the screen, the screams and whistles easily surpassed the theatre sound system. Irrespective of their age, experience and designation, everyone enjoyed the show in their own way. Dancing, throwing confetti made out of torn tickets and papers, throwing popcorn and what not, none of the 1st-day show element went missing.

It was an awesome experience to watch the movie with the entire team. At the end, everyone was MAGIZHCHI (Happy) cos Thalaivar said so. Once again, on behalf of all MSFers, I thank everyone who helped to organise this show for us. Working for MSF will always be magically in one way or another.

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

Solution Concepts – Save to Spend

Posted by | blog | No Comments

Most of the saving bank account holders are salaried and have a steady flow of income. To the contrary, their expenses aren’t. Be it festivals or insurance premiums or school fees payments, most of this huge expresses are yearly recurring expenses. In an ideal case, most of the customers get loans for these huge spending and pay them back later from their salaries. Yes, loans are profitable for the banks, but there is a hard truth behind it too. It not only involves risk but only a mere percentage of customers get a loan from banks while the majority of them borrow from unorganized money lenders with higher interest. The problem lying ahead of us is how to fill this gap and how banks can be benefited out of it.

A team of 5 which consist of Veera Gajendran, Ramesh, Thiyagesh, Thiruppathi Selvam and Mallikarjun came up with a solution for the above problem. The same was submitted for ICICI Appathon in the name of iFuture. This solution proposes a goal based sub-accounts which allow the customer to save money for that specific purpose and keep a track of the same. The goals are categorized and the customers can select a goal or a combination of many for the sub-account. The money can be either manually deposited to these accounts or automatically pulled in from the main account via standing instruction provided by the customer. The ownership of these sub-accounts can also be shared among family members so that they can jointly contribute to a single financial goal. What set apart these from the typical recurring deposit is that they are not as rigid as RDs and the customers can pull the money anytime out of it in the case of an emergency expenditure.

 HomeMenu
 OpenSubAcc
PullMoney
 Collect

The above solution not only benefits the customers, but also the bank. This help banks to cross-sell its products and services based on the customer’s goal. The bank can also partner with other merchant and suggest them to its customers based on their goal category. This not only boosts transactions but also the customer relationship with the bank.

For more info, reach us at sales@marketsimplified.com.

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast, and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

powered by
Welcome! Let me know how I can help you!