March 2016 -

March 2016 -

A Mobile Trading Platform for 1 Million Traders [Video Testimonial]

Posted by | blog, Uncategorized | No Comments

By early 2010, there was a significant shift in the way customers consumed financial services: the boom of smartphones enabled us to perform transactions on the go. At the same time frame, Securities and Exchange Board of India (SEBI) also sanctioned the use of Mobile Phones as a trading channel. Being one of the leading brokerages in India, Kotak Securities envisioned it as a great opportunity to gain customer engagement and started considering multiple options for the same. A native application that could provide live streaming quotes and perform speedy execution of transactions was decided to be the best of all.

In early 2011, Kotak Securities released their Mobile Stock Trader for Android, Blackberry and iPhone platforms. The app had gained substantial momentum among their customers, with more than 100,000 traders actively using this platform. This feature rich app is quick, simple, robust and works seamlessly even in a slow 2G internet connection.

Market Simplified is happy and proud to be the Mobility Partner of Kotak Securities and help realize their Mobile Trading vision. Here is Ashley Almeida, Vice President – Online Products and Customer Engagement (Kotak Securities), speaking about the entire journey:

For more details, write to us at info@marketsimplified.com

About Kotak Securities: Kotak Securities is a subsidiary of Kotak Mahindra Bank. It’s one of the largest Indian brokerage houses operating 1128 branches in 352 cities across the country, servicing more than 1 million customers and possessing more than USD $43 million of Assets Under Management.

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

5 Ways for Effective Customer Onboarding

Posted by | blog, Uncategorized | No Comments

A 2015 study by PricewaterhouseCoopers shows that more than one-third (33%) of potential customers are lost due to complex and inefficient customer onboarding processes. The effort put in by sales and marketing departments in acquiring new customers is mostly lost in the process of onboarding the customers. The following are a few digital strategies that could potentially improve your customer onboarding process:

 

Go Digital

Only 10% of physical account opening forms get completed as it’s a time-consuming process and are prone to form filling errors. Going digital would solve this problem and also reduce the cost by 20 times compared to traditional paper-based processes. Most of the onboarding processes mandate multiple documents which can be easily organized on the digital front. Not only that, going digital would make it easier to track multiple approvals on the application before enrolling the customer.

 

Keep it Simple

More than 60% of the customers abandon sign up process due to its complexity and time consumption. Keep the application simple and lucid. Include only essential mandate fields into the form initially, the other details can be obtained from the customer post inclusion.

 

Make it Easy

To make it much easier for the customers, it’s better to prefill the form with available data. Customer information can be obtained by image processing their supporting documents or from customer data stored in smartphones or in a browser.

 

Automate Due Diligence

Instead of manually verifying the customers, the same can be automated to an extent. Image recognition algorithms can be used to validate the authenticity of the supporting documents. Credit ratings can be dynamically gotten from digital interfaces provided by the credit rating agencies to speed up the process.

 

Use Biometric

Biometrics, being an evolving technology, adds an additional layer of security to the process. Smart devices nowadays come with biometric authentication capabilities like fingerprint scanning and facial recognition. The same can be used to validate the user at the time of onboarding as well as post inclusion.

 

Your business can do much better with an efficient customer onboarding. Board Smart, our Digital Customer On-Boarding Solution could help you on that front. For more info Download the presentation or write to us at info@marketsimplified.com

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximized the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

About The Author: Gokoulane Ravi is a foodie, technology enthusiast and a developer turned marketer with more than 5 years of experience in the space of mobility. When he is not working, he likes to read, write, run and cycle.

5 Teams from Market Simplified Compete at ICICI Appathon

Posted by | blog | No Comments

ICICIApathonICICI Bank along with its subsidiaries and other partners like IBM, VISA and NPCI has come up with a mobile solution development programme, known as ICICI Appathon. This programme aims at promoting creation of new innovative solutions in Banking and Financial Services.

Market Simplified India Ltd., (MSIL), being a pioneer in simplifying and innovating finance, looks at this programme as a great opportunity to exhibit its domain expertise and innovation capabilities. A great interest was shown by the employees on this programme. As a result, we got 5 teams representing Market Simplified at ICICI Appathon and all of them have already passed through Phase one.

InnovationOnWay

“Though we have our internal hackathons and ShipIt days regularly happening on the floor, this will be a great platform for our employees to present their skills and innovation in front of industry experts. Culturally, innovation is deep rooted in Market Simplified and with so many employees coming forward to showcase their talents reiterates how strong and forward thinking we are in this space. I personally see this as a great opportunity to display our domain expertise and thought leadership on futuristic products around financial space, especially in banking,” said Mohan Kumar, head of Enterprise Mobility at MSF.

All the very best comrades.

About ICICI Appathon: It is a mobile solution development programme initiated by ICICI Bank along with its subsidiaries and partners such as IBM, VISA and NPCI. This programme aims at fostering the creation of new solutions in Banking and Financial Services.

About Market Simplified: Market Simplified is a thought leader in handcrafting custom solutions by continuously innovating and simplifying finance. We have maximised the revenues of industry leaders like OptionsXpress (Charles Schwab), Currenex (State Street), MB Trading, Maybank Kim Eng, Kotak Mahindra Bank and National Stock Exchange of India by providing enhanced and sustained user engagement through Experience Engineering.

powered by
Welcome! Let me know how I can help you!