February 2003 -

February 2003 -

Google acquired Pyra Lab

Posted by | Management | No Comments

Google has agreed to acquire Pyra Lab, which consist of web developers who helped to jump-start a great event called blogging. Blogging helps to bring about up to date news on various topics and are published chronologically, blogging might be done on various topics like on celebrities or on music. The blogging web site helps to pass around news and to update people. This is also an interactive medium for many people to talk on the topics of their interest. This is a great boost to Pyra Lab, which is connected to the most popular search engine, and hence all the articles available on its site can be seen with the help of google and hence offers greater publicity. On the other hand google gets a wider viewer ship and more original contents for its search engine. This is one of the successful partnerships, which has bought about advantage for both the parties.

Source:17th February 2003 www.wired.com

How to make your brand known.

Posted by | World | No Comments

As seen and heard, marketing an Indian Product abroad, requires a lot of patience and perseverance and above all that a good marketing strategy with good research activity. One should always go into depths of the research and find out what is that the people out there need and expect from India. India has a ‘developing economy’ tag to it which may make many people hesitant to buy goods from India, but with all these troubles there are still some brands which do good overseas. This is called as the brand building strategy. Once your quality is established, then there is no looking back. But in today scenario India has to compete with the likes of China, whose goods are flooding the market, even in India. What is it the strategy that Indians need to export? Indian companies need good backing up strategy with good investments and sponsors who are willing to come forward in activities that can add value to the products. This is important in any country. We would have all heard about the ‘Brand equity Fund’ developed by the Indian Government to help all those who would want to export abroad. The main reason for this fund is to get over the initial difficulties found in the marketing of the products abroad. But to get a loan the exporters must convince the bankers or investors about the need to export, the strategies they have adopted to market the product, further investment sources etc. This applies to all sorts of goods, consumer, technology based e.t.c., Therefore other than investment backing an exporter, a strong market condition with even stronger brand building strategies must be adopted. In my consecutive articles I will discuss about technology and knowledge transfer.

Source: Indian economic times

IT Sector

Posted by | Technology | No Comments

According to Mr. Donn Szaro Global and Americas Director, at Ernst & Young, low innovation cost has propelled India into a big IT boom, he stated that low innovation has made investments in India quite worth. But low cost of innovation alone is not enough to bring about a big change in the IT industry; it is necessary that the other factors also contribute to its growth. According to my opinion, it is the Government policy, private sectors and the bulk of the Indian Intelligentsia’s who can make the difference. It is not just enough that low cost and low labour cost alone lure Investors to India. It is of utmost importance that India has good Infrastructure facilities and good policy to attract more and more investors in this field. Well we could already see the changes in the infrastructures facilities in many southern states, and is quite welcoming. It is therefore up to the Government to bring about a less stringent and more investor policy to India, this is possible only with high stability and confidence that has to be generated by the Indian Government.

Source: www.Economictimes.Indiatimes.com

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