Market Simplified is a Leader in crafting mobile solutions for financial services institutions across the globe. The move from just ‘Connecting the Channels’ to ‘Engineering Experiences’ is clearly becoming the way to the future.


We absorb and comprehend your business challenges while you grasp the opportunities ahead in enterprise mobility. Together, we tailor plans and road maps to allow your business to move forward. Effort is not enough without purpose & direction.

User Experience

Engaging your unique audience requires intuitive design and a captivating experience that can turn new visitors into repeat customers. Things that are eventually complex must have a simple user experience if they are to be successful.


It’s difficult to find the right partner who can shape a roadmap to speak your business language. We employ agile methodologies to code quickly and efficiently in fixed-length sprints ensuring short time to market.


Staying one step ahead of latest technology developments is our core competency. Keeping a watchful eye on your applications, product upgrades and enhancements, along with expert advice on market changes, will keep your business in peak performance.


Differentiating your business through authentic and relevant analytics is paramount to generating business. This stream of analytics offers an opportunity to gain exceptional insight and to rapidly test new ideas empowering you with the control to fundamentally change business operations.


A dedicated team of smart engineers with competence to solve business needs from a customer’s perspective with effective use of cutting-edge technologies. Our team acts as an extended arm for your organization turning your strategic vision into engaging mobile experiences.

Featured Clients
Customer Speak

"Our Mobile Banking App is designed to make banking simple, quick and secure. The app is intuitive to customer needs and both teams have strived hard to develop it. While the app is currently comprehensive, we have a roadmap to further enrich user experience with additional m-commerce features, in the months to come. We look forward to a rewarding association with Market Simplified, and are confident of jointly executing our plans to make m-banking more delightful for our customers."

− Shalini Mehta - Executive Vice President (Kotak Mahindra Bank)

"We, at Aditya Birla Money MyUniverse wanted to take our unique online PFM ++ solution to the rapidly growing mobile platform and provide users the ability to manage their money on the go through a cutting edge consumer oriented app. In a record time, we launched India's first comprehensive personal finance management app. The expertise of Market Simplified as a leader in mobile user experience and its pedigree in the financial services vertical were critical to us for choosing them as partners and these attributes made a difference in every stage right from conceptualisation to app development."

− Rahul Parikh - Head Business (Aditya Birla Money)

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