Philosophy : Talk is cheap, so we'll keep this limited

Complexity surrounds us, confounds us. Ever tried filling up application forms ? Or tried asking people for directions ?
The greater the stakes, the more that complexity is accepted as indispensable. Somehow if it is too simple we more often choose not to ignore it for want of complexity.

Market Simplified Financial is the result of the long standing quest to simplify. Why would you like to see the brent crude price or read about the war in Ethiopia when all you wanted was IBM's last quarter results ? Or why does a simple question need ten clicks and the IQ of Einstein to get an answer for ?

We are here to deliver one thing and only thing only - that is simplicity!

Yes, in this complex world of digital internet, information overload, Smartphones and blackberrys. We are here to redeem technology's soul by delivering pure simplicity. We let the wisdom of ages speak for itself.

• "Simplicity is the ultimate sophistication."
  - Leonardo da Vinci quotes (Italian draftsman, Painter, Sculptor, Architect and Engineer whose genius epitomized the Renaissance humanist ideal. 1452-1519)
  
  
• "Everything should be made as simple as possible, but not simpler."
  - Albert Einstein quotes (German born American Physicist who developed the special and general theories of relativity. Nobel Prize for Physics in 1921. 1879-1955)